North Coast Food Trail

Blog series for tourism marketing initiative

The Context

The North Coast Food Trail is a collaborative marketing effort facilitated in part by Visit Tillamook Coast, the region’s tourism bureau. It is designed to help visitors identify and visit food businesses that showcase local products. Businesses can apply to participate in the Food Trail, and in exchange are highlighted on the website, maps, and social media. Each new member receives a 200+ word writeup promoting their goods and services.

The Work

I was asked to write up a dozen new members of the Food Trail. I visited and spoke with the owners of these establishments in order to capture their vision for their businesses. I also identified the ingredients or dishes that most captured their approach to local food.